Top eCommerce Trends for 2020 from Business Experts
Every year, the eCommerce industry sees new progress and developments that has business owners and their teams working on new strategies and adapting to the current landscape. Not only is technology advancing at a rapid pace, but customers are also evolving and changing what they want to see from businesses. To keep you up to date and ahead of the curve this year, we asked more than 20 business professionals what their 2020 eCommerce essentials are and what they predict will change in the coming year. Let’s go through the major trends that they’ve noted.
Customers Want a Personalized & Easy Experience
On providing a user-friendly customer experience:
What are the top essential things that every eCommerce site should have to be successful and rise above the competition in 2020?
To differentiate from the competition in an increasingly competitive marketplace, retailers need to provide the best possible customer experience, and to learn from customer behaviour to improve this experience
In practice, this means regular testing and optimisation to ensure that shoppers can find items and checkout without any hassle.
Retailers also need to use the data that customers give them to help them serve customers with more relevant marketing. This may mean emails with relevant content and product recommendations which are more likely to be opened, to a personalised on-site experience.
What is the future of eCommerce and what major changes can we expect in 2020?
The ecommerce market looks set to continue strong growth into 2020 and beyond. I'm skeptical about major changes that change the market; it's more likely that we'll see a continuation of trends from previous years. Online shopping will become more mobile friendly in response to the sheer numbers of smartphone users now shopping online. Smarter, easier payment methods such as digital wallets can streamline checkout for these users.
In addition, we may see some growth in voice ecommerce, thanks to the proliferation of Amazon Echo and other such devices.